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Roberta
Doyle |
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| Recentste
tewerkstelling: |
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National
Galleries of Scotland
Director of Public Affairs |
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| Nationaliteit: |
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UK,
Scotland |
| Woonplaats: |
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Glasgow |
| Website: |
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www.natgalscot.ac.uk |
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| CURRICULUM |
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| Specialisatiegebied: |
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strategic
issues relating to arts audiences, marketing, communications,
audience development and cultural industry management |
| Vorige
functies: |
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Director
of Marketing and Press, Scottish Opera
Director of Marketing and Communications, Scottish Ballet
Marketing and Press Manager, Citizen's Theatre
Head of Marketing, Glasgow City Council - Department of Performing
Arts and Venues |
| Opleiding/studies:
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Business
Administration, University of Strathclyde |
| Andere
bezigheden: |
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consultant
on strategic marketing and public affairs to arts organisations |
| Deelname
aan raden/besturen: |
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vice-chair
Tron Theatre
governor Board of Glasgow School of Art
member of the Scottish Arts Council's steering group for the
creation of the National Theatre of Scotland
member of Dundee Contemporary Arts Centre's Marketing and Communications
Committee
committee member of Edinburgh's Queen Margaret University College's
Arts Industry Training Network |
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| maandag
15:00 |
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Your
museums marketing plan: creating it and living with it (parallelsessie
1.4) 
parallelsessie in het Engels
Roberta Doyle will use the creation of the 3 Year Public Affairs/Marketing
Plan, from her time as Director of Public Affairs with the National
Galleries of Scotland, as a Case Study. She will use
this real-life example to illustrate the process of creating
the plan and the methodology of monitoring its successes and
challenges. |
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| dinsdag
10:15 |
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Qualitative
research into galleries' attenders and non-attenders
plenaire sessie in het Engels
Roberta Doyle will give a brief overview of how the process
of focus group research - into existing and potential visitors
to the National Galleries of Scotland - helped define both marketing
and curatorial direction. |
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