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Heather
Maitland |
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arts
consultant (recent clients: Arts Council England, the Scottish
Arts Council, Shpae, Derby Playhuse, UK Arts International)
research associate at the Centre for Cultural Policy Studies
at the University of Warwick |
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| Nationaliteit: |
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UK |
| Woonplaats: |
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Lincolnshire |
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| CURRICULUM |
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| Specialisatiegebied: |
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audience
development, strategic marketing |
Vorige
functies
Andere bezigheden: |
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has
worked for a wide range of arts organisations: from the smallest
of touring theatre companies to running the London end of the
Royal Shakespeare Company's marketing operation/ Eastern Touring
Agency/Midlands Arts Marketing/ London Arts
tutor on the Druidstone course |
Deelname
aan raden
en/of besturen: |
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director
of the Theatrical Management Association's week long marketing
course
director of the Druidstone course |
| Publicaties: |
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A
Guide to Audience Development
Marketing for Touring: a practical guide to marketing an event
on tour
Is it time for plan B?
The Marketing Manual |
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| maandag
11:30 |
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Turning
interest into action
plenaire sessie in het Engels
How can museums attract and keep new visitors without upsetting
the old ones?
Heather Maitland will look at how a range of UK museums successfully
define and reach new target markets while retaining existing
visitors. She’ll explore whether it is necessary to be
market-led to significantly increase the number and range of
visitors to museums. |
| dinsdag
14:00 |
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Objects
or inspiration
(parallelsessie 3.1)
parallelsessie in het Engels
Should museums market their collection or create an experience?
This practical session will look how two UK museums successfully
adapt their collections to meet the needs of different kinds
of visitor, exploring the difference between the core product
and the visitor experience. We’ll take a look at a less
successful museum and discuss what approach you would take to
matching its products to its target groups. |
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