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Fiona
McLean |
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Glasgow
Caledonian University, Heritage Futures
professor in Heritage Management since 2003 |
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| Geboortejaar: |
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1961 |
| Nationaliteit: |
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UK,
Scotland |
| Woonplaats: |
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Glasgow |
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| CURRICULUM |
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| Specialisatiegebied: |
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museum
marketing: the social role of museums; identity construction
in museums |
| Vorige
functies: |
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lecturer
and senior lecturer in Marketing, University of Sterling
research assistant, University of Northumbria, Newcastle
trainee manager, Strathclyde Regional Council, Glasgow |
| Opleiding/studies: |
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PhD
in Museum Marketing, University of Northumbria
PgDip in Recreation and Leisure Practice, Moray House Institute,
Edinburgh
MA in Politics, University of Edinburgh |
| Publicaties: |
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Marketing
the Museum, 1997
meer? Klik
hier |
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| maandag
14:00 |
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A
museum-focused approach to marketing
Marketing is about meeting a public's needs and at the same
time, being creative. Fiona McLean argues that by combining
these principles and taking an imaginative approach to integrating
marketing in to the museum's purpose, marketing can ultimately
serve that purpose. |
| dinsdag
15:00 |
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Relationship
marketing in museums (parallelsessie 4.1)
A consideration of the new relationship approach to marketing
as adopted by a number of successful museums. The emphasis is
on building relationships not only with visitors but also with
all the museum's potential audiences and stakeholders.
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