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Gerri
Morris |
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Morris
Hargreaves McIntyre
director since 10 years
meer? Klik hier |
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| Geboortejaar: |
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1956 |
| Nationaliteit: |
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UK |
| Woonplaats: |
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Manchester |
| Website:
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www.lateralthinkers.com |
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| CURRICULUM |
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| Specialisatiegebied: |
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organisational
development and audience development in museums and galleries;
the contemporary art market, brand analysis and development
for arts organisations |
| Opleidingen/studies:
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MBA
Manchester Business School, University of Manchester
MA English and American Literature, University of Warwick
CIM Diploma |
Deelname
aan raden
en/of besturen: |
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Cornerhouse
CITE
previous Board Member of Arts Marketing Association |
| Publicaties: |
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include:
Taste Buds, developing the market for contemporary visual arts,2005
Marketing for Artists and Craftspeople, 1995
many articles on audience development, segmentation, marketing
and brand development
in arts management, arts, marketing and museum and gallery professional
publications |
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| Dinsdag
11:35 |
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Understanding
visitors
plenaire
sessie in het Engels
This presentation tracks the evolution of visitor understanding
against the evolution of UK Government cultural policy, culminating
in an analysis of twin agendas, one about access and one about
learning, and looking towards a means of measuring the importance
of museums in society. We present a number of useful models
including how we can best understand visitor motivations and
responses. |
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| Dinsdag
15:00 |
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Museums
making choices (parallelsessie
4.4)
parallelsessie in het Engels
This presentation sets out the choices that museums face as
they become more visitor focused, relating this analysis to
a case study of the Imperial War Museum North and the evaluation
of visitor responses to this dramatic Daniel Liebskind building
unfolding, as it does, the Curatorial Policy Matrix.
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